Burn 180

The Burn180 resistance band system wanted to revolutionize the fitness industry by allowing the user to bring their workout everywhere they went. Unlike traditional resistance bands, Burn180’s system provided varying resistance band weights, handles, and a suction cup system that could stick to almost any flat surface and support up to 190lbs of resistance force.

They were in need of a brand strategy, website, and product imagery to help launch their presence and highlight the quality of their products.